Frame Collection by Harald Hermanrud – Design House Stockholm
Can design compete with social media? Yes, certainly, according to Danish designer Harald Hermanrud who has designed Frame, a furniture system that highlight your latest acquisitions and your most personal treasures. ‘It’s a basic fundamental human need to make both small and big statements about who we are and how we fit into contemporary culture.’ explains Harald Hermanrud. ’Frame grows out of the Instagram and Facebook trends to express one’s personality.’
Frame will let you expose yourself through your most beloved objects. The open shelving system can carry vases with flowers, sculptures, LP’s, books, lamps, toys, and why not let the things shoot through the open construction? ‘When modern architecture creates spaces with floor to ceiling glass walls and built-in closets,’ says Harald Hermanrud,it requires open and transparent shelving systems that doesn’t shade the daylight while also creating a platform for decoration.’ Frame will of course fit against a wall, or as a back to a sofa, but even better as room dividers or freestanding units. Instead of a storage, Frame truly works as a display thus reinventing the familiar bookshelf for a contemporary use. Frame will act as a physical, long lasting and transformable platform to showcase both old and new acquisitions and treasures, both at home and in public settings like offices and restaurants. The user is of course involved in the shaping of the system by adding the final touch when distributing shelves and boxes through the easily reconfigured shelving system.
’I wanted it right away,’ says Anders Färdig, creative director and founder of Design House Stockholm, who saw Frame at an exhibition at Färgfabriken in Stockholm many years ago, ‘Harald was not too keen to have us produce it then, but five years later he called me and we struck a deal that will make Frame available to a world-wide audience.’ Frame is an extremely flexible system that with mathematical precision allows the grid-construction to carry shelves, trays and boxes that are easily moved around. Made of profiled sticks that are countersunk into each other, Frame manages to be light yet sturdy and only requires a hex key to be assembled. And of course, truly Scandinavian all-in wood with attention on the joinery.
Harald Hermanrud is based in Copenhagen and has studied for cabinetmaker apart from his degree from Royal Danish Academy of Fine Arts’ Design School. While approaching design as a problem solver, he combines the principles embedded in Danish design tradition with his own senses for materiality and craftsmanship. ’By exposing the brass nuts you add a glossy shiny detail that show off the construction which make you understand how it is made and assembled.’ Harald Hermanrud explains. ‘That honesty makes people relate to the design, and I see that as a very essential and characteristic part of my design language. No unnecessary thing, just the works.’
More designs from Design House Stockholm:
The new Aria Table seems to defy gravity by Dögg Guðmundsdóttir – Design House Stockholm
A Design in Perfect Balance – Looking for a table that lifts your entire space? …
Silhouette of a Modern Classic Coming Soon: Olivia Chair by Tatu Laakso – DHS
Silhouette of a Modern Classic Some objects invite you in from the very first glance. …
Matti Klenell’s Iconic Pedestal Table: New Colors by Design House Stockholm
A Modern Classic, Reimagined by Matti Klenell New Arrival Pedestal Table Matti Klenell’s Pedestal Table …
Lena Bergström’s Level Rug: Dimensional Illusion by Design House Stockholm
Not one but two rugs in one piece. Level presents a veritable trompe l’oeil: a …
Fireplace Lamp by Hybe Design Team for Design House Stockholm
Fireplace Lamp by Hybe Design Team Light separates day from night, radiates warmth in glacial …
Mellow Clock is surely an artwork, and at the same time a truly functional sculpture design by Joe Parr – DHS
Isn’t it our dependency on time quite troubling? All these persisting seconds ticking away. What …
Gardener’s Sofa design by Eva Schildt – Design House Stockholm
Culture and nature convene in Eva Schildt’s Gardener’s sofa. Nature will feel at ease: let …
Fyr Kerosene Lamp design by Johan Larsvall – Design House Stockholm
A sizeable cone as a base, a sturdy waist for the tubular wick, and a …
Design House Stockholm is presenting Birds 1967 designed by the famous Lisa Larson
Design House Stockholm is presenting Birds 1967 designed by the famous Lisa Larson A treasure …
Pedestal table design by Matti Klenell for Design House Stockholm
Pedestal Table creates new space by exposing all kinds of objects on an easily movable …
Cinderella Table design by Anna Kraitz – Design House Stockholm
Anna Kraitz lets the ironing board of the closet to be transformed into a flexible …
Claesson Koivisto Rune Creates Minimalist Uno Pouf for Design House Stockholm
Add one, add two, or welcome a whole herd of soft, puffy, and easily rearranged …
LULU pouf design by Färg & Blanche – Design House Stockholm
Lulu is a new friend, a fresh presence that seems to be almost alive. A …
Flip Table by Jesper Ståhl – Design House Stockholm
FLIP XS & XL Design House Stockholm Design by Jesper Ståhl, 2022 The Flip table, …
Aria Table by Dögg Guðmundsdóttir for Design House Stockholm
Use it as a stand-alone table or have two nested together. Aria Table is a …
Frame Collection by Harald Hermanrud – Design House Stockholm
Frame Collection by Harald Hermanrud – Design House Stockholm Can design compete with social media? …
Olivia is a light wooden chair that effortlessly balances its slender structure by Tatu Laakso – DHS
Olivia is a light wooden chair that effortlessly balances its slender structure with a comfortable sitting …
Alexander Lervik can confidently claim that Luna is the ultimate globe pendant – Design House Stockholm
Alexander Lervik can confidently claim that Luna is the ultimate globe pendant. “My challenge was to get …
Color Accent is a collection inspired by Karin & Carl Larsson, a collaboration with the Sundborn estate
Color Accent is a collection inspired by Karin and Carl Larsson and is a collaboration …
Alexander Lervik’s Floor Hanger is a graphically precise framing device for featuring rather than hiding clothes – Design House Stockholm
Atelier hanger Alexander Lervik’s Floor Hanger is a graphically precise framing device for featuring rather than hiding …
Catch a glimpse of what’s inside with Mathieu Gustafsson’s Air Collection – Design House Stockholm
Catch a glimpse of what’s inside with Mathieu Gustafsson’s Air Collection. The two sideboards and …
Roll it in and roll it out with Exit Trolley by Gunilla Allard – Design House Stockholm
Roll it in and roll it out with flowers, afternoon tea, drinks, or whatever surprise …
Terra Chair by Alexander Lervik – Design House Stockholm
For 2020 Design House Stockholm are about to challenge contemporary design industry with a revolutionary …
Flip Table is a folding table that fold in three different sizes by Jesper Ståhl – DHS
Dining table, desk and sideboard. All in one table. Fold it down to …
Flip Table by Jesper Ståhl – Design House Stockholm
With the Flip Table, Jesper Ståhl solves a common problem for those who live in …
Luna lamp by Alexander Lervik – Design House Stockholm
For more than two decades inventor, entrepreneur and designer Alexander Lervik has combined concept design, …
Air Sideboard by Mathieu Gustafsson – Design House Stockholm
The journey between Air and Design House Stockholm began almost five years ago. When Mathieu …
Flower Tray by Atelier 2+ – Design House Stockholm
Design House Stockholm continues to develop the Greenery series — the little green spaces for …
Basket rug by Lena Bergström – Design House Stockholm
Lena Bergström has a deep knowledge of craftsmanship and an utmost respect and love for …
The Arco series – Design House Stockholm
The series was born in 2015 from an idea with classic trestles, which have played …
Ram easy chair by Fredrik Färg & Emma Marga Blanche – DHS
Designed by Fredrik Färg & Emma Marga Blanche Ideas can be born from an elegant …
Torso chair design by Lisa Hilland – DHS
Designer Lisa Hilland dreamt of creating furniture that combined both of her interests – fashion …