Svensk Form celebrates its 180th anniversary by reintroducing the design award Excellent Swedish Design, originally launched in 1983. The award, which has historically served as a platform for recognizing groundbreaking design, is now returning to its original name and format.

As part of the anniversary celebrations, Svensk Form also announces significant news: H.R.H. Prince Carl Philip has accepted the role of patron of Svensk Form, emphasizing the importance of Swedish design and the organization’s work.

A national award for Swedish design 

Excellent Swedish Design is an annual award that celebrates outstanding design and design in Sweden. By reintroducing this award, originally established in 1983, Svensk Form aims to strengthen and raise the profile of Swedish design – both nationally and internationally. The award highlights design that combines creativity, sustainability and social relevance, while contributing to the cultural heritage of the future.

The prize is awarded annually at a ceremony in September and is accompanied by an exhibition presenting the winning entries. The exhibition opens each spring in the next year’s host city and runs until September, when the next winner is announced.

Upcoming dividends:

• 2025: Award ceremony on September 16th at the National Museum in Stockholm.
• 2026: Award ceremony in September in Malmö.

• • May-September 2026: The exhibition of the 2025 winners is displayed in Malmö.

  • September 2026: At the closing of the exhibition, the winners of the 2026 award will be announced.

What does Excellent Swedish Design mean? 

Utmärkt Svensk Form recognizes design that is not only aesthetically and functionally strong, but also engages, challenges and contributes to the development of Swedish design. The award rewards design that unites:

• Creative excellence – originality and innovativeness.
• sustainability – economic, social and ecological viability.
• Societal relevance – the impact and long-term value of the contribution.

The award has no fixed categories but highlights good examples from the entire design scene, regardless of discipline. It is about highlighting works, materials or other initiatives that reflect Swedish design tradition and at the same time contribute to the cultural heritage of the future.

This Year’s Jury

The selection of winners is made by a knowledgeable jury with broad expertise in design and craftsmanship:
• Annika Berner – Creative Director
• Anya Sebton – Designer and Interior Architect, Sebton/Co
• Bobbi Augustine Sand – Game Designer, Transcenders Media
• Fredrik Paulsen – Furniture Designer and CEO, Joy Objects
• Hanna Grill – Glass Designer and CEO, Konsthantverkarna
• Ivana Kildsgaard – Architect and Sustainability Manager, Tengbom
• Jonas Olsson – Advisor and Design Expert
• Peter Herrmann – Graphic Designer, Purple