At the Residence Stora Formpris 2024, the duo Gustav Winsth and Alexander Lervik took center stage as they were jointly awarded the significant title of “Gamechanger of the Year”. Their groundbreaking project “Reality” has captured the jury’s attention and set a new standard for innovative and sustainable design.

The jury’s motivation highlighted the duo’s unique ability to unite technology and tradition: “The chair Reality reveals a new playing field for how design can be created in the future. Lervik and Winsth open the door to a resource-saving future paired with analog craftsmanship.” This apt description illuminates how Winsth and Lervik have successfully combined modern technology with traditional craftsmanship to forge a new path forward in the world of design.

The “Reality” project distinguishes itself through its innovative approach to furniture design. By integrating digital tools and virtual reality into the design process, while preserving the importance of analog craftsmanship, Winsth and Lervik have created a bridge between the digital and physical realms. Their method opens up new possibilities in resource-efficient production and creative freedom, without losing the tactile quality that is so crucial in furniture design.

The “Gamechanger of the Year” accolade confirms Gustav Winsth and Alexander Lervik’s position as visionaries in Swedish and international design. Their ability to see beyond conventional methods and explore new technologies, while safeguarding craft traditions, makes them worthy recipients of the award. Their work points towards an exciting future where digital innovation and analog craftsmanship coexist to create more sustainable and creative design solutions.