Excellent Swedish Design 2025 Winners

Here are the recipients of Excellent Swedish Design/Utmärkt Svensk Form 2025

After a 23-year hiatus, Svensk Form’s most prestigious award is being relaunched. Twelve contributions representing the finest and most significant in Swedish design will receive Utmärkt Svensk Form 2025. The award will be presented Tueseday at the National Museum in Stockholm by H.R.H. Prince Carl Philip, patron of Svensk Form.

Unlike many other design awards, it is not possible to apply for Utmärkt Svensk Form. The selection is instead based on extensive monitoring of the design landscape that Svensk Form conducts together with an expert jury, including nominations from the public and regional associations. The result is a collection of works that reflects the most relevant and finest in Swedish design right now. The jury evaluates the works from several aspects, including conceptual excellence, craftsmanship, sustainability, social relevance, and artisanal excellence, to name a few. This can range from everyday objects like textiles and furniture to advanced material solutions, technical innovations, and site-specific environments.

Recipients of Utmärkt Svensk Form 2025

· A Lovely Atmosphere – Packaging concept, Bedow / GBGT Box
· Conventional Collection 112409 – Clothing collection, Ellen Hodakova Larsson / Hodakova
· Jag ärvde en skog – Rug collection, Monica Förster / Ogeborg
· Måste Bolla! – Public design, Linda Ottosson / Eskilstuna kommun
· Nil Medical Vestpack – Medical vest, Martin Hanberger / Nil Medical
· Split Fiction – Game, Hazelight Studios / Electronic Arts
· The Executive – Furniture series, Jenny Nordberg / YLLW
· The King’s Hat – Furniture collection, Nick Ross / Contem
· Toteme 829 Madison Avenue – Store interior, Halleroed / Toteme
· TP-7 – Field recorder, Teenage Engineering
· Vidde – Snowmobile, Kristine Lium & Leonardo Ferraro / Vidde
· V.IR. – Textile collection, Ingegerd Råman / Verk

“This year’s contributions demonstrate the diversity and significance of design. Here we find solutions that improve lives and strengthen everyday life, innovations that drive sustainable transformation, and works that open new perspectives on identity and society. At the same time, several contributions convey stories and materiality that build upon our cultural heritage. With Utmärkt Svensk Form, we want to give recognition to this breadth and excellence that characterizes Swedish design today,” says Björn Nordin, CEO of Svensk Form.

As Svensk Form now resumes this prestigious award, originally established in 1983, we want to highlight design that not only maintains a high aesthetic standard but also contributes to the cultural heritage of the future and strengthens Sweden’s role on the international design scene.

The winning contributions will be presented in an exhibition starting spring 2026 in Skellefteå.

For more information:
Descriptions of the winning contributions, jury motivations, and additional materials can be found at svenskform.se

Jury of the year

The winners are selected by an expert jury with a broad expertise in design and creation.

Annika Berner, Creative Director, Beckmans
Annika Berner is a creative director based in Stockholm and Copenhagen. She works as a curator and producer in design, fashion and visual communication and has a background as education and program director at Beckmans College of Design. She has previously run a design and communication agency and has been awarded in, among other things, the New York TV & Film Festival. Annika has also produced exhibitions at international venues such as the Design Museum in London, the Musée des Arts Décoratifs at the Louvre in Paris and UCCA in Beijing.

Anya Sebton, Designer, Sebton/Co
Anya Sebton is a Swedish designer known for her innovative and functional furniture. Educated at Beckmans College of Design, she has created a unique design style that combines aesthetics, ergonomics and flexibility. Her work is characterized by a deep understanding of material, form and function, which has led to several successful collaborations with renowned design companies such as Lammhults, Abstracta, Asplund and Verk. Sebton’s products are often characterized by modularity and adaptability.

Bobbi A Sand, Game Designer, Transcenders Media
Bobbi A Sand has been working in game design since 2006 and started her career at Ozma Games, one of Europe’s first companies focused solely on game design. Bobbi runs Transcenders Media, a studio that creates games with existential themes and is currently working on her second game, Truer than You. Bobbi is also involved in Game Habitat and the Computer Games Center, contributing to the development of the games industry.

Fredrik Paulsen, Furniture Designer and CEO, Joy Objects
Fredrik Paulsen is a furniture designer educated at Beckmans College of Design and the Royal College of Art in London. He is represented by Etage Projects and has exhibited at several international institutions. As co-founder of Örnsbergsauktionen (2012-2017), he has been a driving force in the experimental design scene. Today he runs the furniture company Joy Objects, where he explores the borderland between art and function.

Hanna Grill, CEO and Artistic Director, Konsthantverkarna Stockholm
Hanna Grill is the curator of Konsthantverkarna with a background as a glass artist. She has previously been a curator at the ceramics group Kaolin and involved in the design world through assignments as a jury member for Design S 2023. Hanna has also served on the scholarship committees of Svensk Form and Konsthantverkets vänner, and has been a board member of KIF/KRO and Konsthantverkscentrum.

Ivana Kildsgaard, Architect and Sustainability Manager, Tengbom
Ivana Kildsgaard is an architect and sustainability expert with extensive experience in developing strategies for a circular and climate-neutral construction and interior design industry. She is a driving force in the industry and has a broad commitment to sustainable development. In addition to her role as Head of Sustainability at Tengbom, she is also active in 100Gruppen, where she works to promote sustainable material choices and circular solutions in interior design and architecture.

Jonas Olsson, Advisor and expert in design
Jonas Olsson has extensive experience as an expert and leader in the field of design. He has been an expert secretary in the government committee Council for Architecture, Form and Design and worked as a design expert at ArkDes. As initiator of the Nordic network SUSTAINORDIC and Sweden’s representative in EFAP, he has contributed to policy development in design. He has also been CEO of SVID, the Swedish Industrial Design Foundation, and is currently active as an advisor, lecturer and board member.

Peter Herrmann, Graphic Designer, Purple
Peter Herrmann is an award-winning graphic designer and co-founder of the design agencies Purple, Open Studio and Garbergs Project. He specializes in packaging design and visual identities and has collaborated with brands such as Moderna Museet, Fjällräven, H&M and Coca Cola. He has an active role in the design world and is a regular jury member in competitions such as Guldägget, D&AD, Eurobest and Young Lions.