Greenhouse, the international platform for up-and-coming young designers at Stockholm Furniture Fair, acts as a steppingstone for the design stars of tomorrow. The jury has selected exhibitors for 2023, with a total of 32 designers and 30 design schools from 18 different countries. The 2023 exhibitors are notable for their high level of playfulness and exploratory creativity. And there’s the bonus of two new features: the Greenhouse Bar by Nola and the Young Swedish Design exhibition.
–The 2023 Greenhouse feels especially exciting after a long hiatus with no trade fairs, says designer Anya Sebton, chair of the Greenhouse Jury. The jury’s challenge is to find creative and innovative elements, and the entries for 2023 show a high level of exploration and playfulness among the exhibitors, she continues.
One of the exhibitors is Finnish designer Reeta Laine. In Greenhouse, she’ll be showcasing prototypes based on the theme of “layers and repetitions”. She’ll be exhibiting furniture and lighting, created in materials such as wood, ceramics, and Finnish stone. Her inspiration comes from architecture, materials, shapes, and people around her.
The exhibits of Swedish designer Gustav Winsth will include a sofa developed in collaboration with the furniture brand Lammhults. The style role model for his sofa is Lammhults’ iconic S70 collection, now spliced with Gustav’s personal design DNA.
– When it comes to my personal touch and what I want to add to the feel, I draw on an eclectic mix of everything I consume and that interests me. The puffy extravagance of the down jacket I can’t afford, the pattern on the sci-fi soles of some futuristic sneakers or the crazy precision of the weld seam from the guy in my flow, a solo manufacturer of engines, one part at a time, says Gustav Winsth.