Vestre IMMATERIAL is a striking collaboration between Norwegian furniture company Vestre, designer Vincent Laine (studio Anagram), and multidisciplinary artist Willy Cartier.
Unveiled during Paris Men’s Fashion Week, the project includes a form-defying bench and mirror conceived by Anagram in close collaboration with Jacques Cartier Studio.
Combining galvanised steel with a sculpted wooden seat, the result is a piece of neo-brutalist furniture that blurs the boundaries between object, artwork, and performance.
Photo: Einar Aslaksen
The Creative Minds Behind the Project
Vincent Laine / Anagram
Vincent Laine is known for his precise, often minimalist work across various disciplines – including product design, photography, and installation. His previous collaborations include brands such as Leica, Hasselblad, and Db. Laine has been praised for combining emotional depth with material experimentation. In IMMATERIAL, he plays with contrasts: weighty steel frames are paired with wooden seats that appear fluid, draped, or even in motion – challenging traditional ideas of what a bench can be.
Willy Cartier / Jacques Cartier Studio
Willy Cartier is a Paris-born model, actor, dancer, photographer, and now creative director and designer. Of Vietnamese, Senegalese, and Breton heritage, Cartier’s creative journey spans runway modelling (for Givenchy, Chanel, Jean-Paul Gaultier), acting, dance, and visual arts. His newest venture, Jacques Cartier Studio, is a multidisciplinary platform that defies categorisation, embracing intuitive and emotional creation across fashion, design, art, and lifestyle. The IMMATERIAL furniture collection was used as scenography for the debut fashion presentation of Jacques Cartier during Paris Men’s Fashion Week.
Photo: Einar Aslaksen
What Wallpaper* Says
According to Wallpaper (June 2025), IMMATERIAL is part of Vestre’s “a little madness” initiative, in which up to 10% of production is devoted to bold, unconventional collaborations that cross creative boundaries. The resulting bench is described not just as furniture but as spectacle: a sculptural form where the wooden seat resembles draped fabric, and the steel base recalls historic boatbuilding. The craftsmanship is deliberately concealed, giving the bench a monolithic, otherworldly presence. Wallpaper*
Why This Matters
Vestre IMMATERIAL isn’t simply a product launch – it’s a statement. It reflects Vestre’s commitment to pushing boundaries and embracing risk – in form, materials, and collaboration. The project invites “outsiders” into the world of furniture design, questioning what a bench can be beyond public seating – as art, performance, and expression of identity. For both Laine and Cartier, IMMATERIAL is a convergence of craftsmanship, emotion, and sculptural storytelling.
Bjørn Fjellstad, CEO of Vestre, Willy Cartier and Vincent Laine. Photo: Einar Aslaksen
Film, Director: Kristoffer Klunk
Paris Fashion Show Photo: Vincent Laine
The Plus Photos: Einar Aslaksen
