Rooted in nature’s grace
Alm, designed by the internationally acclaimed designer Nina Jobs, is a steel coat stand named after a Swedish elm tree.
A natural and ancient being known for its shadow play, structure, and stability – deeply rooted in the soil and a symbol of enduring beauty.
What started as a mere seed of inspiration during another design project grew into a fully realised and innovative product. Nina Jobs envisioned a tree silhouette with branches and created Alm in her image. The branches act as hooks, inviting coats, hats, and other garments to find a temporary haven in the beautiful treetop. Use it to create colourful and expressive forests, small avenues of accents, or plant it as a solitaire where you need it the most. Have fun, experiment, and integrate it into any space. Alm is a true work of nature, that’s also beneficial to humans, much like a real tree. Made in Sweden and grown by you.
Alm coat stand by Nina Jobs
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