NATURAL DETAILS AND ELEMENTS

”Natural details” refers to the intrinsic, inherent features and elements of the physical world, encompassing everything from tiny textures like moss on rocks to large phenomena like weather, including plants, animals, landscapes, and natural processes (e.g., erosion, fossilization) that exist without human creation, often highlighting beauty, rarity, or scientific interest in art, science, and general observation.

We would be thrilled to meet you and show these natural details together with our classics, at our exhibition in Salone del Mobile. Milano 2026. A warm welcome to visit HALL 22 | Stand B07!

Designs Esplanadi

ESPLANADI & BULEVARDI design Minna Ahokas 2026 (4+4 colorways) Esplanadi and Bulevardi are both a continuation and a subtle renewal of Woodnotes’ patterned classic paper yarn rugs, where the repetition of the full-surface design creates a balanced rhythm and highlights the timeless power of quiet simplicity. Esplanadi and Bulevardi differ from Woodnotes’ earlier patterned rugs through their three-colour compositions – the previous designs have been two-coloured – as well as through a stronger use of colour and a three-dimensional sense of depth created by the pattern. The skilful use of colour and the rhythmic structure of the design create an illusion of richness and add a sense of fullness to Woodnotes’ distinctive paper yarn material and established weave.

The colours for the Esplanadi and Bulevardi rugs are inspired by the central park avenues of Helsinki. The new rug designs include colours that have previously been used only sparingly in our collection, such as Dark Violet and Grey Purple, alongside true classics like Brown and Dark Blue. The foundation for the new designs is built on the classic Woodnotes tones characteristic of our identity – Stone, Nutria, Light Grey, and our anchor colour, Black.

The names follow the city-inspired theme of our paper yarn rug collection. They are street names of our home town Helsinki.

The rhythmic, grid-like patterns of Bulevardi and Esplanadi rugs are easy to associate with the tree-lined boulevards and residential streets framed by buildings from different architectural eras, as well as also an interpretation of Helsinki’s cobblestone streets and the tram tracks that crisscross the city.

”The checked patterns of the rugs and their rhythmic repetition draw inspiration from the structures of urban nature and architecture. From the countless options in the collection, the deep natural tones—such as terracotta and greyish blues—reflect the historical layers of Helsinki’s cityscape. Light shades like stone, light grey, and natural colour are notes of soft experiences of natural light. The organic character of the surroundings is present both in the colour palette and the tactile feel of the paper yarn rugs: both are rooted in nature. Throughout the year, the changing seasons bring shifting light, shadows, and colors that echo across these neighbourhoods.

The accent colors draw inspiration from the blossoms and plants on balconies, in park gardens, and outside restaurants, as well as the hues reflected from passing people, cars and bikes onto rainsoaked streets. Even the violet accent can be imagined as a splash of color—a purple umbrella or a delicate lilac—brightening a grey, misty Helsinki morning. And you can encounter a gentle light brown hue in a passing woman’s wool coat or in the braided manes of brewery horses.”

Minna Ahokas, designer of Bulevardi and Esplanadi

Esplanadi 145133015 dark violet light grey stone dining room