Massproductions launches “BAM!”, a sofa reduced to its basic geometry with two block shaped volumes creating a seat and back.
The design has clear influences from Pop Art culture, and as the name suggests, the sofa leaves the spectator with a sudden and distinct first impression.
In connection with Stockholm Design Week 2021, Massproductions presents the new sofa “BAM!” designed by the company’s co-founder and Designer-in-Chief Chris Martin.
“BAM! has clear pop art references and a kind of instant look with its clear graphic profile and generous block like shapes. It looks like something that could come out of a Lichtenstein painting. Hence the name BAM!”
Chris Martin, Designer-in-Chief
BAM!’s legs come upholstered in the same textile as the seat and back, which give it a clear and homogeneous look. The legs are based on a strong architectural form. Both its design and supporting function draw their inspiration from Gothic buttresses. BAM!’s high back adds a clear profile to the sofa. When placed independently in a room, new shapes and movement patterns are formed.
The armrest free sofa is a platform, where cushions are added for additional comfort and act as armrests, pillows and backrests. The included cushions are filled with recycled goose and duck feathers from old down products. These have been washed and sterilized by high temperatures without chemicals, which gives a clean and allergy-friendly product. The pillows have been designed with details of black large embroidered patches with the text BAM!, a nod to pop art culture and the American artist Roy Lichenstein.
BAM! delivered disassembled in flat packages, for a climate-smart transport. The flat packages are also easy to transport up stairs or through narrow spaces, the experience ends with a simple assembly of the sofa, where a few components are connected with a smart wedge fitting.
The sofa is available in three sizes – two-seater, three-seater and four-seater, of which the latter version consists of two two-seater sofas where a central leg connects the parts with a wedge fitting.
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