Slow Fashion, Fast Flexibility: Form Us With Love's Coomo for Bene

PROBLEM
The immense demand of customisation within furniture has pushed the sofa industry into a high-paced, fast fashion like state.

PROCESS
Bene, one of Austria’s oldest companies in furniture, is known for its forward-thinking, progressive approach. They partnered with Form Us With Love due to their expertise in system design to create a playground of modularity.

Finding flexibility through modularity and way of construction became the working idea of slowing down the need of replacing and turning it into an opportunity to update. By creating an ecosystem that revolves around reconfiguration. The layered construction allows for updates and upgrades, using no glues.

A range of products that are strong on their own, but stronger together. The solution is a playground that breaks the codes of the office. With a unique character, it contributes to defining the atmosphere of a space. Coomo comprises seat, pouf, and corner unit, with the ability to interlock in various configurations as a ‘playground of modularity’, in ever-changing workspaces or public areas.

SOLUTION
The concepts of both Coomo and Noovo bring together modular elements that can be configured in various ways, allowing users to imagine and design flexible spaces. Bene’s collaboration with Form Us With Love highlights their commitment to innovation, focusing on what’s ahead in terms of design and responsibility.

The new product lines, including Coomo, emphasize the progressiveness of Bene, using recycled and recyclable plastic throughout. The zip-off fabric, material choices, and the overall construction of the Coomo is a new way for Bene to introduce and produce new ideas.