Inspired by the textures and colors found in the natural world, the new GROUND collection by Norm Architects & Massimo Copenhagen seeks to evoke a profound sense of home and belonging – serving as a tribute to simplicity and tranquility, seamlessly merging understated beauty with exceptional craftsmanship. Drawing from these earthy tones and subtle hues reminiscent of diverse landscapes, the collection transforms interiors into inviting and harmonious sanctuaries, and with a focus on tactile comfort and enduring quality, the rugs are designed to anchor spaces in calmness and warmth, creating a sensory experience that resonates on every level.
The humble rug is designed to feel at home wherever it is placed. It doesn’t demand attention but rather sits comfortably within the space, serving as a foundational element that ties everything together.
“Ultimately, the aim of the collection is to offer a design
element that not only enhances the visual appeal of a
room but also contributes to a sense of balance and
harmony within the interior environment.”
– Alice Phillips , Norm Architects
The colors and textures within the collection are inspired by earthy tones and subtle hues that reflect the diverse landscapes of our living environment. By incorporating these elements into our designs, we aim to create a space that feels inviting and harmonious – where the presence of nature is palpable, promoting a sense of connection and well-being.
Photo credit: Irina Boersma
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