PROBLEM
The demand of outdoor furniture is growing. However today’s price points are either high-end boutique or low-tier budget.
PROCESS
MDD’s Development Department is committed to innovation, continually investing in new technologies and producing over 90% of its components in-house. This enables MDD to offer competitively priced products without compromising on quality or design. Known for its versatile, cost-effective offerings, MDD stands out among other brands by balancing affordability with aesthetics.
While currently focused on the indoor market, MDD is preparing to extend its range to meet the growing demand for outdoor furniture. In an evolving market, where options range from high-end boutiques to low-tier retailers, MDD aims to offer a balanced alternative. Their transparent pricing and straightforward purchasing process make them an appealing choice not only for project-based specifiers but also for small business owners.
SOLUTION
The collaboration highlights MDD’s in-house production capabilities, from their newest injection moulding techniques to their long standing expertise in tube bending.
The Tube chair line stands out as an iconic yet affordable option of a indoor-outdoor hybrid, featuring lightweight and stackable designs that solidify its place in the brand’s core offerings. By strategically using materials that enhance the look and feel of both indoor and outdoor spaces, MDD creates products that adapt seamlessly to different environments.
The collection starts with the chair but could expand into a complete family, including high seats, stools, benches, and tables, catering to a wide range of audiences.
The chair’s unique pattern and snap-fit system allow for easy part replacement, ensuring durability and adaptability for any project.
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