Primo is another new chair launched at the fair. Primo combines comfort – lumbar support and soft upholstery – with the eye-catching appeal of a slender, almost feminine silhouette. The ideal choice for conference rooms, it also works well in restaurants and other dining environments. Primo has been designed by Stefan Borselius and is the first of what will be a series of similar models.
”With its gently rounded lines, slender silhouette and striking details Primo radiates an aura of self- assured femininity. When these chairs are placed around a table the exquisite styling of the backrest appeals as much to the eye of the beholder as the front appeals to the body – the true synthesis of comfort and aesthetic appeal.”
/ Stefan Borselius
Swedese Möbler
PO Box 156, Formvägen
SE-567 23 Vaggeryd
Sweden
Tel + 46 (0)393 797 00
Fax +46 (0)393 122 44
info@swedese.se